TICKFORD RACING – SNOWY RIVER CARAVANS EXTENDS PARTNERSHIP
9 July, 2022
The black and teal aboard James Courtney’s Supercar are set to stay, following an agreement between Snowy River Caravans and Tickford Racing that will see the Melbourne-based caravan company continue as naming rights partner of Courtney’s No. 5 Ford Mustang for the remainder of the 2022 Supercars Championship.
Part of the Regent Caravans family, Snowy River Caravans made its debut with Courtney and Tickford Racing at the Perth SuperNight in May, where Courtney scored a runner-up finish in the final race of the weekend. Having been on hand for that occasion in Perth, Regent Caravans CEO and Managing Director Andrew Crank is thrilled to continue the brand’s association with Tickford and Courtney through the end of the current campaign.
“We are delighted announce we are extending our relationship with Tickford Racing and that the Snowy River Caravans Mustang is here to stay for the rest of the season,” Crank said. “Partnering with Tickford and bringing Snowy River Caravans to Supercars has been such an exciting venture for us. Not only have we sold caravans through our activations at track, but we’ve continually heard from our caravan owners, dealers, and greater team about the Snowy River Supercar. Joining the team has grown our brand and energised our business in a way that is hard to replicate, so we’re very happy to be keeping our partnership on track the rest of this season.”
Since joining the team, Snowy River Caravans has regularly held activations at Supercars events, offering factory direct sales and special deals for race fans and Supercars supporters. Mr. Crank added that the atmosphere within the team was another contributing factor to the decision, which comes as the 2022 season hits its halfway point during the NTI Townsville 500 this weekend.
“While signing on and continuing our involvement has real business value for us, another big reason we came to this decision has been the environment in the team at Tickford,” he continued. “Obviously seeing James take second place at Perth was fantastic, but earlier that day the team had a win taken away and we really saw the highs and lows a few hours apart. Then of course in Darwin James had a crash on Sunday and the crew did an incredible job to repair the Snowy River Mustang for the last race of the weekend. Seeing the emotion and the dedication amongst the team these last few rounds really validates that this is something we want to be a part of. We’re certainly looking forward to being a part of the Tickford team the rest of the year, and hopefully with plenty more highs along the way.”
Courtney, the 2010 series champion, is thrilled to have the extended support of Snowy River Caravans through season’s end, and is keen to spray more champagne in the races ahead.
“Having Snowy River Caravans commit through the rest of this year is amazing news,” Courtney said. “We’ve had a fantastic start to our relationship, obviously the podium in Perth was a great start to that, but getting to work with the team there and welcome them to our team here at Tickford has been really fun.”
Putting Snowy River hardware to the test himself, Courtney took the scenic route to Townsville by road tripping with his fiancé and children aboard the SRC-22F caravan, which has him relaxed and ready for the weekend’s action on the streets of Townsville.
“It’s awesome to see a new brand come into the sport and embrace it the way they have,” he added. “The whole road trip idea was a half joke at first, but the team at Snowy River loved it and it made a great excuse to make a little family getaway, and we had a blast getting up here, the fact that it helps to leverage their involvement with Tickford and Supercars is just the icing on top. We’re all delighted to have the support of Snowy River Caravans the rest of the year, and no doubt we’ll look to have plenty more fun and celebrations in the second half of the season.”
Regent Caravans Group Marketing Manager, Jessica Ferro, has been instrumental in the brand’s activations within the partnership, and shared her excited thoughts on the expanded relationship between Snowy River Caravans and Tickford Racing.
“It is clear to us that the Supercars and Tickford fans have a strong love for camping, caravanning and exploring this amazing country we call ‘home,” Ferro said. “We have brought a selection of caravans on display to several races to show Supercars fans the support we have for this sport, the quality of caravans we produce, and help Aussie families get back to their love of adventure and exploring their grand backyard with their families.”
“The feedback we have received from Supercars fans has been overwhelming,” she continued. “So many people have commented the fantastic synergy between our brand and the sport and I couldn’t agree more. The decision to continue our sponsorship was aided by the amazing team at Tickford which has made us feel a part of their family from day one, but also our fantastic driver, James, who not only believes in our product but is literally on his first caravanning trip away in his SRC-22F and loving every minute of it. Watching James’ Instagram and Facebook stories as he shows off his SRC-22F and shares his holiday adventures with his family is so touching, as his raw and unedited love for his caravan is the best testimonial I could hope to achieve from a figure that is trusted by so many people from across the world. As a Marketing Manager I can only hope people can see the value in our product but to see a person’s genuine enjoyment and hear the stories of fond memories is exactly what I aspire to achieve from every Snowy owner.”
James Courtney and the No. 5 Snowy River Caravans Ford Mustang begin their next adventure later today, as Race 19 kicks off Supercars racing action at the NTI Townsville 500, taking place on the streets of Townsville in north Queensland.