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Legendary menswear brand LOWES aboard the Monster Energy Racing Mustang

2023 Thrifty Newcastle 500, Event 1 of the Repco Supercars Championship, Newcastle Street Circuit, Newcastle, New South Wales, Australia. 12 Mar, 2023.


One of Australia’s most iconic and long-serving menswear retailers will make its first foray into Supercars when it features on the Monster Racing Mustang of Cam Waters in 2023.

Lowes Menswear has been at the forefront of the industry since it was established in 1898.

More than 125 years on, Lowes now has over 200 stores nationally and is the leading Australian retailer of menswear, young menswear and school wear, offering well-made clothing at affordable prices.

Managing Director and CEO Mrs Linda Penn said the company has been built on integrity, forward planning and financial success.

“As a family-owned business, Lowes is part of a small but elite group of companies which have been in business for 125 years and is still 100% Australian owned.”

For many years the retailer has had a strong association with the NRL, but Mrs Penn said she saw an obvious alignment between the retailer and Supercars.

“In a brand conscious society, while many outfitters have paid dearly to charge more for a somewhat pretentious, upmarket image, Lowes have maintained a simple, down to Earth integrity in the way we have conducted business for over a century.

“Since the business was founded, it has grown from a traditional “value for money” menswear store to become a well-known Australian icon in its own right. We see that ideal as being perfectly aligned with Supercars.”

Tickford CEO Tim Edwards welcomed Lowes to the Tickford family, echoing many of Mrs Penn’s sentiments.

“Lowes commitment to the values it was founded on all those years ago rings true for us at Tickford and our Tickford family is delighted to welcome Lowes as a partner on the Monster Racing Mustang.

“In Supercars you can never stand still, as a team you always have to be striving to do better and go further. At the same time, it’s important to remain true to the ideals upon which the foundations of a business is based and I think Lowes is a stalwart of the Australian retail industry in this regard.

“We’re very excited to have them aboard Cam’s car this season and looking forward to their involvement with the team in 2023.”