TICKFORD RACING – AFTERSHOCK PC, TECHNOLOGY PARTNER
25 August, 2021
Tickford Racing has aligned with premium PC brand Aftershock PC, forging a technology partnership that is tipped to speed up one of Australia’s fastest race teams both on and off the race track. The news sees the award-winning PC builder join the championship-winning team in a partnership that will include upgrading the team’s computer hardware and boost its technological strength as the 2021 Supercars season tilts into its second half.
A leading brand in gaming hardware, the team’s partnership with Aftershock PC is also partially motivated by the Supercars Eseries, which begins Wednesday night. Aftershock PC branding will be visible on Jack Le Brocq’s No. 5 Truck Assist Ford Mustang in the Eseries, as well as at-home branding with each of the team’s Eseries drivers.
Founded in Singapore in 2012, Aftershock PC expanded south to Australia in 2018 and has made a rapid impression, winning the Australian PC Award for “Best Desktop PC Maker” in 2020 and 2021. Aftershock PC Director Ryan Merrett offered his excitement in the partnership, which offers the brand the opportunity to help the top-tier Supercars team while also exposing its products and services to a new audience.
“In a very short period of time Aftershock PC has gone from newly-launched in Australia to winning awards like Best Desktop Builder, so we’re thrilled to partner with a race and championship-winning team in Tickford Racing,” Merrett said. “While we have an excellent reputation in the gaming industry already, we make some pretty serious machines outside of the gaming field, and we’ve been looking for ways to separate ourselves from our competitors which made this opportunity with Tickford very attractive.”
“Along with capturing the coolness factor of working with Tickford in Supercars, this partnership will allow us to demonstrate the customisability of our range through the bespoke machines we are producing for the team, with the ultimate aim of having a tangible impact in helping the team perform on the track. In such a competitive sport that demands the best in high performance, we’re very excited to provide Tickford Racing the best of our wide range of customisable machinery and help them continue to fight for wins on the track.”
Tickford Racing CEO and Team Principal Tim Edwards praised the new relationship, which will provide immediate benefits for the team in its ongoing development of its Ford Mustang Supercars.
“We’re very excited to team up with Aftershock PC and bring their industry-leading power and technology into our team at Tickford Racing, which will no doubt strengthen our engineering team as they continue to find more speed,” Edwards commented. “Each of our engineers has their own suite of responsibilities from design and development to simulation and analysis, and more, so having hardware and software that is tailored to their individual role will be very beneficial. For obvious reasons, we need maximum performance from everything we do, and that requires a wide range of serious power and function in our computers, which the team at Aftershock have really impressed us with. We’re looking forward to working with the group at Aftershock PC and achieving success with them on and off the race track.”
The Supercars Championship returns to action in early October at the Winton SuperSprint, but Tickford Racing and Aftershock PC will hit the virtual track on August 25 for the opening round of the Supercars Eseries, which will be broadcast live from 7:00 p.m. AEST on Foxtel, Kayo, 7plus, and Supercars’ Facebook, YouTube, and Twitch channels.